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Originally posted on the Connected Learning Research Network blog, 4.26.13:

Those interested in learning more about fashion can look no further than YouTube for countless online guides and other resources. For example, thousands of YouTube videos provide instructions for fashion styling and make-up as well as how-to’s to learn sewingsketching, and step-by-step guides to create various garments.

YouTube video that provides a step-by-step guide to design a high waisted skirt.

Some researchers, however, argue that new media users are subject to a phenomenon called attention scarcity due to information abundance1. Attention scarcity results in two related outcomes of importance to connected learning. On the one hand, online resources are incredibly numerous and offer seemingly unlimited potential for skill-building across a variety of subjects. On the other, the vast amount of information available may be a hindrance to identifying key materials most useful for tasks at hand. To address attention scarcity, participants at Fashion Camp, where I conduct my fieldwork, believe that online materials are most helpful to youth when they have other supports and mentors to guide them through online resources. Opportunities for skill-building need to be sharpened and guided by purpose and interests in order for it to be productive for learning.

For example, Jimmy2 is a 4th grader who has a passion for fashion and has attended many of the Fashion Camp courses on sketching, sewing, and design. While an avid technology user and video game player (his father noted that he picks up computers, iPads, and video games very quickly), he did not know how to integrate online media into his own design practices before receiving instruction at the camps:

“I didn’t really know that many websites before Fashion Camp, and Polyvore was one of them. I’ve just been looking up pictures of different fashion garments to get inspired to sketch new ones. I just sketch them to work on my drawing.”

Although Jimmy is a skilled technology user with great passion for fashion design, he did not know which websites to use to improve his skills. The Fashion Camp teachers recognized that students, like Jimmy, may not have been exposed to digital literacies around fashion, so they provided technical resources and integrated Polyvore, a fashion media platform. While the camps direct students to online resources, they also construct the websites in particular ways that render them useful for skill building. Fashion Camp teachers integrate Polyvore, an online social forum for fashion garments, into many of their design lessons. Anne, the camp owner and manager, teaches students how to use the website to refine their fashion skills:

“[With Polyvore] you create an inspiration board around an outfit, including mood and style. So for a styling class it gives them the ability to do that. I can’t take them to a store and say ‘style this look,’ but with Polyvore they can create an entire mood, the way, say maybe a magazine stylist would have to create a mood for a photo shoot.”

By itself, Polyvore stands as an interesting website that allows users to identify and purchase fashion garments. However, with Anne’s support and mentorship, the website is transformed into a tool for learning that students like Jimmy use both in the classroom and at home to refine their design skills. Anne believes that new media can be a great support for fashion design learning, but learning through these tools without mentors is difficult – “no matter how many YouTube videos you want to watch.”

Parents also provide their children with support so that they may best identify and take advantage of online resources for fashion design. Lily, a 4th grader, was trying to learn how to use a sewing machine at home after receiving lessons on sewing machines at the camp. However, their sewing machine at home was a different model than what Lily used at the camp. Her mother, Daria, explained that she and her daughter explored different media and search engines together to figure it out:

“We used the CD package, the manual online…and we put them on to learn the basics. And what we still couldn’t get we looked up on Google and YouTube. [On YouTube] people have instructions for the videos. I look through it and make sure it relates.”

Daria also believes that investigating online resources together with her daughter allows her to filter suitable content:

“She can’t go on the computer by herself. I have to because I have to make sure it’s kind of appropriate. You look something up and you never know what’s going to pop up.”

Parents, together with their children, can explore online resources together to identify useful and age-appropriate material for student learning. As with Lily and Daria, student and parent can focus their engagement with media on interests and expertise development while the child’s interest is driving the shared inquiry and evaluation of online resources. Fashion camp participants, including students, teachers, and parents, provide examples of how interest-driven learning can occur in an openly networked setting through strong intergenerational ties and mentorship. While youth may find useful online resources on their own given the opportunity, teachers and parents can be important guides for new media-supported learning.

(1) See Hargittai, E. 2000. “Open Portals and Closed Gates? Channeling Content on the World Wide Web.” Poetics 27(4):233-256 and DiMaggio, P., and Hargittai, E. 2004. “From unequal access to differentiated use: A literature review and agenda for research on digital inequality.” Pp. 355-400 in Social inequality, edited by K. Neckerman. New York: Russell Sage Foundation.

(2) All group and individual names have been changed to protect the identity of respondents.

Originally posted on the Connected Learning Research Network blog, 2.22.13:

Classroom and afterschool programs sometimes organize competitions or recitals as a way to connect parents and friends with student achievements, generating excitement and motivation for all involved. Fashion Camp provides an example of how openly networked practices with new media, or environments that design links between institutions, home, and interest communities, engage parents with student classroom practices. For example, the Fashion Camp Facebook page is host to a great deal of content shared by Anne1, the business owner and camp facilitator. Some updates are event-specific, advertising upcoming camp events (“Join us Saturday for the Sketching Workshop!”) or displaying recent news about the camp from other media outlets. The bulk of the content shared on the page, however, consists of colorful photographs and video taken during the camps themselves. A common form of the photographs is a split screen that includes three images: an instructor giving a lesson, students applying the lesson to their particular assignment, and the student showing their final product.

After speaking with Anne, as well as parents of camp attendees, I learned that the Facebook page provides a key link between parent, teacher, and classroom experiences. Camp updates through social media provide parents with a window into the minutiae of their child’s educational practices, and also serve to engage parents with the material that students learn in the classroom. The camp facilitates connected learning through openly networked practices with social media, rendering classroom activities more transparent and visible to intergenerational audiences. Platforms like Facebook allow student work to gain public and parent recognition.

Many parents send their children to Fashion Camp because they themselves know very little about fashion, design, and sewing, but want to support their child’s interests. Yet Anne expressed that conveying to parents exactly what they do in the classroom is a challenge given public perceptions that frame fashion as frivolous:

“There are a lot more [camps] popping up that are sewing-based…but it makes me cringe when I see these because it’s like, ‘Come and play dress-up, look in the mirror, look at how pretty I am, walk the runway, let’s put makeup on,’ and we do nothing of the sort here, you know? I want to take the skills behind fashion—sketching, sewing, designing, creating—and put them to work in projects that are applicable for a ten-year-old.”

For Anne, connecting classroom practices with other audiences allows her to demystify the structure and content of what they do. In order to connect parents with the learning activities in the classroom, Anne shares updates from the classroom with parents on their Facebook page:

“Parents are kind of like, ‘Okay, [students] do what?’ So along the way I’m taking pictures, you know, like, ‘Hey look…the sketch is right here on the cutting table. And here’s the little girl with her dress, and she’s putting studs on and you can literally see…whatever we’ve done. Then take another picture and it’s the girl at the sewing machine and then the girl wearing the dress. To me, it couldn’t be more clear what we’ve just done. And the comments, you’ll see they’ll be like, “Oh my gosh,” “Wow!”

For Anne, the camp’s social media presence accomplishes dual purposes: it engages parent audiences with upcoming camp events and publicity, and it also accomplishes the difficult task of connecting parents with the many dimensions or stages of classroom practices. In Anne’s words, it shows parents “we’re a learning space…if the parents come and drop their kids off, by the very end they’ve missed the stages. So this is a good way for us to communicate that.” Dispelling preconceived notions about the pursuit of certain interests and their academic relevance is a theme across our other cases, as well (StarcraftWWE). Through use of new media, Fashion Camp is able to render their activities openly networked to parents and make learning activities much more clear intergenerationally.

Exploring the camp Facebook page reveals the parent impact of connecting classroom practices through social media. The page’s wall includes image after image of different students working on various projects: receiving lessons, sketching, sewing, and showing off their final work.  In one example, a parent reacts to her child’s work being showcased through an image on the Facebook page. The image includes a split screen of students’ work on sketches, sewing, and modeling their completed garment. Georgia, the mother of the displayed student, leaves a comment on the picture:

“My daughter had the best time of her life and couldn’t stop talking about the camp event all day long. Thank you for giving her such a terrific environment to express her creativity and learn about fashion design!”

In another example, Joanne commented on an image of students studying fashion magazines and other media:

“My daughter came home today and expressed that this was her favorite class by far!”

And in yet another example, Linda left a comment on a picture of students sharing their designed garments on dress forms, or miniature models for creating designs:

“Look at all the smiles in this picture. Those girls had the best time this morning!”

Parent reactions demonstrate their excitement in viewing the intersection of their child’s own interests with academically relevant practices. In all cases, parents used social media to engage with different stages of the learning practices that students pursue during their Fashion Camp lessons. This reflects a tenet of Connected Learning through an emphasis on openly networked design: educational practices should be crafted with mind to the many dimensions of students’ lives, including not only the classroom activities but also the important connections youth have at home.

Social media provides new means for parents to become connected to student learning, and celebrate their child’s achievements in a friendly, public forum with other parents. As these examples show, new media enable unprecedented forms of parent involvement with student learning experience by making these practices visible intergenerationally. In particular, with activities like fashion design — including sketching, sewing, and garment construction — social media provide a new venue to share and receive feedback.

(1) All group and individual names have been changed to protect the identity of respondents.

Originally posted on the Connected Learning Research Network blog, 1.11.13:

There was a lot to take in on my first day at Fashion Camp. Although the formal lessons weren’t scheduled for another few minutes, I had apparently arrived late for the first lesson: the teacher was talking with five youth about the latest trends. One young woman, about 13 years of age, said that she was into “ombre.” The teacher expressed that ombre is “very in right now,” and that they happened to have ombre polka dot fabric at the camp. She told the girls that they might consider incorporating ombre into their drawing lessons for today after they had learned how to draw croquis (or mannequins, as I later discovered). I leaned over to the teacher and asked her what ombre print is. I noticed the girls started to giggle. She left the table, grabbed a large bolt of fabric on the other end of the room, and brought it over to show me. “Ombre print fades,” she said. “See how the polka dots are saturated on one end of the fabric but then fade to a lighter shade of pink on the other end?”

In the lessons that followed, I began developing my fashion vocabulary and learned how it describes not only academic-relevant techniques (requiring skills in math, design, and an understanding of cultural history) but also a broader relationship to the fashion industry and production. The fashion camps provide important settings for researchers interested in new media and learning across diverse educational contexts. During my ethnographic participation in these camps for the past four months, I have learned that the camp leaders do not see their work as strictly new media technology-driven. In fact, they believe that some skills needed in fashion design (including sketching, creating and using cutting templates, and competency with sewing machines) are often best learned through a mixture of mentorship during in-class activities as well as augmented learning through new media. In this way, the camps provide interest-driven, girl-centered learning contexts that are supported by new media in ways specific to the learning objectives at hand. By augmenting learning with new media, teachers are able to expand the range of their lessons and provide learning opportunities tuned to the skill level of the student. Like the hundreds of students from Southern California who attend the camps to pursue their interest in fashion, I, too, was starting from the ground up by learning fashion sketching in a room with people at different levels of expertise.

A couple of hours into our drawing lesson, the teacher explained that sketching is not just about drawing something pretty but it is also a blueprint for you and for others, as well:

“Say, for example, you need to send the design to a company that produces garments. One way to do this is by creating dotted lines called stitching lines. They tell the company where to sew the fabric.”

Figure 1: My attempt at sketching a t-shirt that includes stitching lines (- – -), or marks that indicate where to sew the fabric.

Students learn how to sketch in ways that are inherently tied to collective understandings of design and production. In the above example, stitching lines are composed of small darts, or dashes, that indicate where to sew. We also learned how to draw symbols for types of fabric, such as wool or leopard prints, using combinations of markings and labeling. Additionally, most sketches must be constructed with mind to their three-dimensional final product. For example, we learned how to draw ruffles on skirts to indicate how they would look and fit when produced and inverted.

Figure 2: An example of how sketching must be done with mind to three-dimensional final products. Stitching lines on the corner of a folded fabric (drawing on right) results in fitted pleats when sewed and inverted (drawing on left).

As shown in Figure 2, stitching lines on a folded piece of fabric will result in pleats once the fabric has been sewn and flipped inside-out. While students are sketching on a two-dimensional pad of paper, their designs are inherently social: they are learning to convey to others how garments are constructed in three dimensions and how others are involved in different steps of the production process.

Teachers at the camp also use new media as a way to augment their lessons, providing new challenges and opportunities to learn for students at different skill levels. One way the camp engaged in augmented learning practice was through their lesson on designing themed collections. As a designer for a fashion company, the teacher expressed that her drawing process is a lot like her process in the industry:

“I need to run my designs by my boss, and to convince your boss that your drawing is worth producing it helps to create a story around it so it’s easier to understand your outfits. This story can take the form of a theme.”

The teacher instructed students on how to build garments around themes at their own pace while using fashion magazines and websites like Polyvore. Polyvore is a new media-centered web community that allows users (both fashion companies and everyday people) to share images of fashion designs they enjoy. One way the teacher suggested students could use Polyvore was to find a picture of a piece of jewelry they like and then draw a whole collection around that specific garment or piece of jewelry. Another way, she suggested, was to find outfits on Polyvore and then redraw them, over and over, using different colors and patterns. In this way, new media is used to augment the learning process. Students at different skill levels are able to learn a complex set of skills and fashion vocabularies using resources, both online and offline, to enhance their learning.

In my subsequent posts on this case, I plan to discuss how fashion camps operate as an interest-drivenpeer-supported, and production-centered learning community focused on academically oriented skills such as math, design, and history. Additionally, through interviews with not only teachers but also the youth and their parents, I hope to examine how connected learning principles may occur across different levels of the learning ecology: these camps operate as one of many locations where youth learn about fashion. However, the fashion camps are a key nexus in the learning process to build specific skills, design garments, work with peers, and provide mentorship.

And they usually leave with a cool new skirt, too.